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For any business that plans to either sell it services or products to any market, then marketing is an integral part of its processes. Marketing is defined as the processes for creating awareness, communicating value and availability and delivering value to the clients and also managing a good customer...
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- Case Study: A Reluctant C.E.O. Hires His First Sales RepTo help him develop a strategy, Mr. Woronka decided to retain a sales consultant who recommended that he hire a full-time sales rep immediately. But he went against the consultant's advice. […]
- You’re the Boss Blog: How Small Businesses Are Coping With Health InsuranceWhat percentage of employee health insurance premiums does your company pay? […]
- You’re the Boss Blog: Drilling Down: How Businesses Use Google+Would it be feasible to replace a business Web site with a Google+ page? […]
- Site Analysis: Assessing the Web Presence of the Republican Presidential CandidatesFor business owners and politicians, many of the principles of operating online are the same. […]
- Case Study: When the Soft Sell Needs a Hard LookThe chief executive of an ambulance company weighs his sales force options. […]
- Entrepreneurs Must Consider New Tax MattersStarting a business means mounds of intricate tax-related paperwork that might need to be reviewed by a professional. […]
